WESTPAC RESCUE HELICOPTER SERVICE – CSA

video / creative
CHALLENGE

The Helicopter Recue Service wanted to create a Community Service Announcement with a difference. They were looking to create an emotive story to inspire community support.

SOLUTION

Creative development proved a project of this scale would be expensive. Concept was able to coordinate all production efforts through sponsorship, and community support, reducing costs.

RESULT

Saving up to $100,000 Concept produced a TVC that was heartfelt and inspirational. Getting right to the core of what the service does… saving lives.